Course curriculum

  • 1

    Introduction

    • Overview of the Digital Marketing Fundamentals course
  • 2

    Getting Started with Digital Marketing

    • Introduction to Marketing Funnels
  • 3

    Defining Your Audience

    • Introduction to Buyer Personas
  • 4

    Search Engine Optimisation

    • Introduction to SEO - The Basics
  • 5

    Social Media

    • Getting started with your Social Media Strategy
    • (Facebook Beginners) Step by step walk-through on how to create a Facebook Page
    • (Linkedin Beginners) Step by step walk-through on setting up your profile
    • Instagram - Step by step walk-through on setting up your account
  • 6

    Introduction to Email Marketing

    • Top Tips on Email Marketing
    • (Beginners) Step by step walk-through of Mailchimp